Along with Beasley’s digital media team, the company mobilizes quickly when an important musical figure passes. PDs can decide whether to use the pre-produced material, which includes self-contained segments, interview clips, and music montages, but McVay notes that often it’s not just music stations that pick it up, but also news and talk stations in the Cumulus network.īeasley Media Group’s Vice President of Programming Buzz Knight says they are blessed with a depth of talent at heritage rock stations like WMMR in Philadelphia and WDHA in New Jersey. “We work with Benztown to develop special salutes to the artists vignettes and pieces of information that people can play,” says Mike McVay, Executive Vice President of Content and Programming for Cumulus Media and Westwood One. First in line is the station’s program director who is in charge of all content locally and can remotely break into the automation from anywhere, even a cell phone, if need be.Īt Cumulus, which operates nearly 450 stations nationwide, the parent company also offers help. So how do broadcasters react when an Aretha or a Tom Petty suddenly passes?īig radio groups along with the syndication companies that provide prep services for stations have a protocol. At thousands of stations, airshifts are entirely tracked, meaning there are many hours of the day – and especially overnight – when no one is in the building.
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